So you've built a well-designed site, and you have great content. Now all you need is traffic. There are only two ways to increase a Web site's traffic: Increase the number of new users coming to the site, or get your current users to look at more pages.The first and most important step is to submit your site to the search engines, or, as they describe themselves, "media navigation aggregators." There are even services that will make your submissions for free, and a few that charge a minimal fee.Classifieds,FFAs,links,banner ads, paid links, press releases, print advertising, email, and word-of-mouth are the other apps for online marketing.